In Albania, the HeForShe campaign has created a mobile app to engage football fans in empowering women.
In Albania, the HeForShe campaign is engaging football fans at games, seeking to encourage men and boys to learn about and act to empower women, stop discrimination, and speak out against violence. In partnership with the Albanian Football Federation, and with the support of Vodafone Foundation, the campaign runs over 10 consecutive matches of the national championship, using the “Super League” stadiums of Albania to promote HeForShe messages, visuals, discussions, and commitments.
The “HeForShe in Stadiums” campaign has an additional element: the “HeForShe Fan” mobile app in which all fans can play, interact, and win prizes. This innovative app is intended to encourage football fans to actively promote women’s empowerment and put a stop to inequality and violence. The campaigns expect to reach most Albanian football fans in the coming months. This project uses football as a social tool for women’s empowerment and gender-equality advocacy among men and boys across Albania.
Download the mobile app to learn more.
This article was first published in the fifth edition of the EECA Regional Newsletter on Gender-Transformative Programming.