UNFPA Georgia promotes gender equality through popular social media campaign "Daddy, Read Me a Book"

UNFPA in Georgia supported a national household survey on men and gender relations in 2013, which found that 80% of men like to spend time with their children, but only 11% read books to their young son or daughter every day. One of the most successful initiatives to come out of this research was the social media campaign, “Daddy, Read me a Book,” which works to promote the active engagement of men and fathers in caregiving and gender equality. Now in its third phase, the campaign recently photographed a dozen famous Georgian fathers, including Kakha Kaladze (Georgian Minister of Energy and retired footballer), holding hand-written messages for other dads around the country. The Facebook album that houses these photos has been shared more than 5,000 times and has reached more than 180,000 people. The campaign also asked famous Georgian fathers to write public letters to their children, and the blog where these letters are published has received more than 80,000 visits to date.

National Federation of Taekwondo and Kickboxing uses girls' football to start conversation on gender equality

In April 2015, the National Federation of Taekwondo and Kickboxing (NFTK) of Tajikistan began the selection process to create a girls football team as part of the project “Capacity Strengthening of Girls on their Equal Participation in Sport and Social Life of Tajikistan.” The football tournament, funded by the United Nations Office on Sport for Development and Peace (UNOSDP), involves 300 girls from 13 different cities and districts in Tajikistan. The program provides a platform to facilitate a broader conversation with girls and their parents around the challenges associated with gender equality, gender-based violence, and sexual and reproductive health in adolescence. A national team of trainers facilitated the meetings and used a peer-to-peer approach to share information.